12 March 2016

News Story: Political advisor urges targeted soft power approach

BEIJING, March 11 (Xinhua) -- China must identify what aspects of its culture best appeal to foreigners if it is to build soft power abroad, a Chinese political advisor said on Friday.

"The global community will only listen to a story of China that meets its needs," said Lee Ka Kit, vice chairman of Hong Kong property developer Henderson Land Development, at the annual session of the Chinese People's Political Consultative Conference National Committee.

He singled out green credentials, economic success and traditional values as national strengths.

Read the full story at Xinhua